Haverly relishes exciting new role at ‘can-do’ Reward Finance

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Reward Finance's Nick Smith says he is absolutely delighted to have made a key appointment in the company's Leeds office in the shape of Noel Haverly.

Noel, who is very much seen as one of the region’s best-known SME funders, has joined the flourishing company as business development director.

And Nick, who is the sales and marketing director of Reward Finance, has paid tribute to the newest recruit at the company. He says the fact that such a highly regarded individual is moving to the company speaks volumes of the progress being made.

He said: “To have attracted such a high calibre individual to Reward Finance is very much a mark of how far the company has come over the last few years.

“It is true to say that we are certainly making waves in the alternative funding market by working closely with our introducers and quickly meeting their clients’ needs well before traditional lenders and other funders are able to react.”

Noel brings an impressive level of industry experience and contacts to the business, having spent almost 20 years in the alternative finance market working in a variety of roles.

He joins from the Leeds office of Ultimate Finance, where he was head of sales, prior to which he was at Aldermore Bank.

And he is relishing his new role, he says, and working with a business who has adapted a "can do" attitude to finding solutions for both clients and introducers.

He said: “I have known many of the team at Reward Finance from my Aldermore days and I have to say that I have admired the way they have grown the business, year-on-year, with sales and lending reaching record levels.

“Reward have built a very experienced team, who can quickly understand the funding needs of businesses and can rapidly approve facilities, without having to go through a complicated hierarchy of decision makers.

“And, whilst maintaining a responsible funding stance, the ‘can do’ attitude that is so evident, where they look for solutions is just what introducers and their clients need."

Noel adds that considering the company's desire to grow the business was also a decision factor when it came to accepting the new position.

He added: “The decision for me was a very simple one I have to say, and I am delighted to be joining such a forward-thinking business with ambitious growth aspirations.”

Carl Eldridge is a journalist with more than 25 years’ experience working on local and then national newspapers, including a spell on the City Desk at the Daily Express, before switching from print media to the internet.

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