10th anniversary and a record deal for Reward Finance Group

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A deal done in less than a week to help a client to refinance more than 70 commercial and residential properties has helped Reward Finance Group mark its 10th anniversary.

The alternative finance provider has delivered a record £3.45million deal to take the total amount lent to more than £700million.

Reward Finance Group has enjoyed continuous growth year-on-year and evolved into a key player in the alternative finance market under the leadership of Tom Flannery and David Jones since being founded in Leeds in 2010.

Now the team has grown to 30 people across the two offices after opening up in Manchester giving the firm a strong presence in the region.

It all comes after a succession plan came to fruition. In the spring, Nick Smith was promoted to group managing director, Gemma Wright was promoted as MD for Yorkshire and the North East, and leading industry figure Steve Noble was brought in to head up the North West region. David Jones and Tom Flannery are to continue as directors and are said to remain fully committed to the company.

Jones, commenting on the reason Reward was set up, said: “The company was born from the post credit crunch era when banks were regrouping and the lending market was in disarray. We spotted the opportunity to plug the gap the banks were leaving behind with the gradual withdrawal of overdraft facilities.

“Initially we were looking at a three to four-year window to provide short-term gap funding on a secured basis, and here we are ten-years on and still successfully providing short term working capital to SMEs.”

Smith added: “While the market has changed dramatically, with alternative lending starting to lose its meaning, as businesses now have an array of funding options to choose from, we have ensured our continued growth and success by maintaining the core principles and USPs laid down by David and Tom.

“Rather than box ticking and having a ‘one size fits all’ approach, we look at individual needs, get to know the business and provide flexible lending solutions to meet them.

“We know that the businesses who approach us need the funds quickly, so we work fast to get the security in place so the money can be released. This can take just a few days and, on occasion, a matter of hours.

“We rolled out this successful formula with the opening of the Manchester office, which has really taken off, giving us the confidence to extend our geographical reach further.”

Meanwhile, Tom Flannery, said he was full of pride at the achievements. He said: “Naturally, I am proud about the business David and I have led and the phenomenal success it has achieved in a relatively short time."

He added Nick has been a great asset to the company since he joined the business four years ago and has helped take it onto the next level helping to attract a talented team of very experienced and well-connected people to the company "and, in Gemma and Steve, we have industry leaders heading up the two offices.

“It has been a fantastic ten years, which have shot by. It is ironic that, having started in a recession we are beginning the next decade in another one due to coronavirus. However, we are continuing to provide deals to SMEs, including the record one this month, so I have no doubt the next ten years will be even more successful.”

Carl Eldridge is a journalist with more than 25 years’ experience working on local and then national newspapers, including a spell on the City Desk at the Daily Express, before switching from print media to the internet.

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