New recruit impressed with Reward Finance Group’s eye for a deal

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Reward Finance Group's new business development manager David Baddiel says he is impressed with the flexibility and speed with which the Independent finance provider can turn around a deal.

David Baddiel Reward Finance Group

Baddiel, who has taken up the role in Reward's Manchester office to meet demand for funding from SMEs, was speaking after pledging to work with his current network of brokers and introducers, developing new contacts across the North West, and meeting with SMEs needing funding.

Baddiel, who has a degree in Banking and Finance, joins from specialist lender Together, where he provided finance to businesses and individuals against all property types. Before that he worked in the Royal Bank of Scotland's commercial and investment banking departments.

He says that over the past 10 years, Reward has built an excellent reputation in the region and across the north, funding hundreds of businesses with a straightforward and common-sense approach, adding: “It is very clear that they listen to the needs of each business, as no two are the same, in order to create simple, transparent, and quickly delivered solutions.

“I have been impressed with the flexibility and speed they can turn around a deal, which is important at the best of times but even more so in these more uncertain ones.”

Steve Noble, managing director of Reward Finance Group – North West, says Baddiel is an excellent addition to the team and that he is well known and respected in the industry.

He added: “Reward has been represented in the North West for over four years, and last year we opened a new office in Manchester city centre. We celebrated earlier this year when we completed our one hundredth deal, bringing the total lending in the region to £30million. This has since been surpassed and includes the writing of our largest ever deal at just under £3.5million in late August.”

Nobles says being consistent through these uncertain times has been really important to the business and clients: “That’s why there have been no changes in our approach, appetite or policy; just a continued desire to meet the funding demands of an SME market that needs support.

“David is an excellent addition to the team, reaffirming our growth plans. He is well known and respected in the industry amongst the introducer networks. In addition, we’ve already seen he has the personality and drive to get on well with our clients’ directors, quickly understanding how their companies operate, enabling him to discuss the right funding options with them.”

Carl Eldridge is a journalist with more than 25 years’ experience working on local and then national newspapers, including a spell on the City Desk at the Daily Express, before switching from print media to the internet.

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